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How does my waitlist work?

How waitlists work for fans and how to access and analyze waitlist data

At Tixel, we've re-imagined waitlists to help you and your fans get the most out of their ticketing experience.

Unlike other ticketing waitlists out there, the Tixel waitlist is dynamic. Fans who join the waitlist are actively informed when a ticket becomes available, removing the need for intervention from event organisers, and ensuring that fans are happy.

How Does it Work for Fans?

Fans can opt-in for alerts, get these in real-time when a ticket is available, and can then purchase a ticket safely and easily. Learn more about how waitlist alerts work for fans here.

Fans can also choose to pre-authorize their credit card for certain ticket types or any ticket, to automatically purchase a ticket when it becomes available. Learn more about how pre-authorizing works for fans here.

Any time a ticket is listed, Tixel will first attempt to sell it to anyone that has pre-authorized at the amount the ticket is being sold for and if it does not sell, it will begin notifying the waitlist.

Transparency for Organisers

As an organiser, you have full transparency over the waitlist via your Tixel dashboard. To access your waitlist data:

  1. Log into Tixel, select Manage Events, and click into the event
  1. Click on the "Reports” tab on the left and then “Waitlist Activity”
 

Here, you'll be able to see how many fans have joined, how many are actively seeking tickets, and how many have pre-authorized their purchase by tier.

  • Total Waitlist Subscribers - Total number of fans who have signed up for the waitlist throughout the campaign (includes deleted and expired waitlists)
  • Active Waitlist Subscribers - Total number of fans who are actively signed up for waitlist alerts or auto-purchases
  • Committed via Auto-purchase - The total shows the maximum amount fans are willing to pay. Note that this is not always what they actually pay. Example: If a fan sets auto-purchase at $100 but buys a ticket for $50, it still counts as $100 (or $200 if they wanted 2 tickets).

The table will show you how many fans have signed up for the waitlist by tier. Some fans may choose to sign up for the waitlist for multiple tiers. Check out the “Number of pre-authorized by tier” column to better understand the demand by tier.

Download Waitlist Data

Select “View all Waitlist Data” and “Download CSV” for more detail on your Waitlist. This export can be added to your marketing database. This export may also be used for understanding the demand and price points fans are willing to pay for certain tiers.

Find out how to get the most out of your Tixel waitlist here.

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